Sarah Whittle, Blake Morgan LLP – The Role of Intellectual Property in New Product Development


For any company, the creation and marketing of a new product or service without the consideration of Intellectual Property could well lead to the insufficient legal protection that is needed for some of the company’s greatest assets – its ideas.

Protecting our trademarks, patents, copyright, confidential information, database rights, design rights and know-how has become a very important aspect of innovation – and so has ensuring we don’t infringe the intellectual property rights of others.

To give us a better understanding of this interesting and complex subject we’re very happy to be welcoming Sarah Whittle to Friday’s innovation management class. As a Senior Associate in the Cardiff Litigation and Dispute Resolution Team in Blake Morgan LLP Sarah has extensive experience of advising public sector and private clients on a wide range of commercial and public law disputes, in particular disputes concerning intellectual property rights.

Sarah has advised both public and private sector clients as to the protection and enforcement of their intellectual property rights, whether registered or unregistered. Sarah has experience of dealing with matters involving trademarks, patents, copyright, confidential information, database rights, design rights and know how.

Work highlights include representing a major cosmetics company in relation to a claim under the Comparative Advertising Directive, advising the UK market leader in the manufacture and distribution of ventilation products concerning patent infringement and advising a UK start-up design company regarding patent and design protection and exploitation.

Find out about our MADE Cymru Innovation Management courses.

The changes that Innovation is having on any company’s strategy, structure, culture and capabilities is well documented. For businesses in Wales, now’s the time to address our innovation management. We offer two flexible and online course options (both certified by University of Wales Trinity Saint David):

Fully funded for eligible businesses.

Please complete the CONTACT form below for more information.

MADE Cymru is a suite of programmes designed to navigate organisations through Industry 4.0 via collaborative research & development and upskilling. Part/Fully Funded by the European Social Fund/European Regional Development Fund through the Welsh Government. Delivered by University of Wales Trinity Saint David.