Innovation experts talk to MADE Cymru students live from Brazil


This Friday, MADE Cymru welcomes Gisele Raulik-Murphy and Darragh Murphy as guest contributors to UWTSD’s International Innovation Management module with a talk titled “Designing design innovation: helping companies and countries realise they are not Apple.”

Darragh and Gisele are the co-founders of DUCO, a design management and innovation consultancy based in Curitiba, a city in the southern state of Paraná, Brazil.

Here are just a few examples of the work that DUCO has undertaken in recent times;

  • Assisting one of Brazil’s largest manufacturers to establish their own research laboratory
  • Improved customer service for a national business support agency
  • Trained government department leaders in design thinking
  • On behalf of the government, they investigated design for export in Brazil
  • Developed a design policy plan for a South American country
  • Helped a leading Brazilian brand to establish a product development department

Gisele is a specialist in the collaborative work that helps groups to co-create innovative solutions, particularly in the context of complex problems. She also a PhD in public policies for design and innovation (University of Wales) and a Masters in Strategies for Design and Innovation (Brunel University).

Darragh is a specialist design management and innovation consultant and a graduate of Industrial Design from Loughborough University (UK). As a professional designer Darragh received several design awards for his work with Hood Associates (Ireland) and Norsk Hydro (Wales). Darragh is also firmly associated with being a founding member of Design Management Europe (DME) – and actually hosted the DME Award in Cardiff in 2008.

MADE Cymru offers an International Innovation Masters course or a shorter Business Improvement with Innovation Management (Certificate 40 credits Level 7). These are certified by University of Wales Trinity Saint David and at the moment are fully funded for eligible businesses. All the courses are delivered via blended online learning and are designed to be flexible.

Please complete the CONTACT form below for more information.

MADE Cymru is a suite of programmes designed to navigate organisations through Industry 4.0 via collaborative research & development and upskilling. Part/Fully Funded by the European Social Fund/European Regional Development Fund through the Welsh Government.